Jim
owned a small company that manufactured nails. One day he went
out for a drink when he saw Bob - a guy he used to go to school
with. They talk and discuss what each other is doing. Jim tells
Bob that he owns a nail
manufacturing company called 'Jim's Nails' while Bob explains
that he works for a advertising agency.
Bob says, "I tell you what, since we were friends
at school I'll make you an advert for free" Jim protests
but realises it's an opportunity he shouldn't refuse.
A few days later Bob phones him up to say that his finished
advert will be on tonight, in the X-Files. Jim, all excited,
gets a few beers in and sits down and waits. Eventually,
the advert comes on. There on the screen is a picture of
Jesus nailed to a cross with the caption 'USE JIM'S NAILS'
written underneath in large letters.
Being a religious guy, Jim is outraged. He phones Bob
up and asks what the hell he thinks he is doing. Bob apologises
profusely and after much persuasion he
gets Jim to agree to let him do another advert to make
it up to him.
Another few days later Jim receives a phone call telling
him that the new advert will be on in between the Saturday
Night Movie. Again, Jim sits down with a few beers and
a couple of friends and waits.
The new adverts comes on ... Jesus is running through
the desert with sweat pouring off his brow - he is obviously
running for his life. The camera pans
out to reveal two Roman Guards about 100 yards behind Jesus
chasing after him. The camera zooms in on the guards just
as one says to the other, "I told you we should have
used Jim's Nails"